Joe McNally

1. Don’t take just one picture, or two….shoot lots….if it was exciting enough to you to put your camera to your eye to shoot a couple of photos, then it should remain exciting enough to shoot 20, or, even, 200. Remember, pixels are free.

2. When photographing a person, relate to that person. Don’t hide behind the camera. Get out from that cubbyhole behind the lens where it’s warm and dark and you feel hidden and get out there in that vulnerable zone in front of the lens, and share and participate in the adventure with them.

3. Try not to shoot outdoors in harsh, bright, high noon sun. (At least most of the time.) The sun is a big dog, and you don’t want to fight with the big dog.

4. Don’t shoot everything from eye level! Get high! Get low! Climb something. Lay down. Get a different perspective.

5. Carry a camera. As famed photog Jay Maisel says, it’s hard to take pictures without one.


6. Get it right in the camera, don’t say I’ll fix that later. Photoshop is not an emergency room for grievously wounded pictures. Work hard in the field to master the camera, the lens and the techniques of shooting.

7. Move yer ass!  (Another Jay-ism.) Zoom with your feet! Don’t stand there with all the energy and dynamism of a house plant. Move! The world moves, constantly. You must move with it.

8. Don’t forget to zero out your camera every day when you go out with it. Don’t use yesterday’s settings!

9. Don’t think all the good pictures in the world live in Bali, or Antarctica. There are good pictures right under your nose. Shoot what and who you love. And shoot that which is easily accessible to you.

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